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1. TIME INC DIGITAL MEDIA KIT FULL
2. TIME INC DIGITAL MEDIA KIT PLUS
3. TIME INC DIGITAL MEDIA KIT PROFESSIONAL

TIME INC DIGITAL MEDIA KIT FULL

The primary contact’s full name, title and contact information.

TIME INC DIGITAL MEDIA KIT PLUS

The profile should cover the five W’s: who, what, when, where and why, by explaining the company’s history, background, core values, major projects and accomplishments. Although each one should be distinctive and creative, they should all have the same basic information. No two kits are alike, because each one should brand the specific business.

You never know who’s out there searching for the products or information you have. Cards can be handed out one-on-one, just like in hand-to-hand combat, but electronic media kits are like scattershot, with a wide range. In terms of marketing your business, a media kit is as basic and important as a business card. Is the information they need readily available at their fingertips? It could drive more traffic to your website and increase ad revenue for you. It helps you define and describe what you do in less than 20 seconds, which is about how long most people spend scanning your landing page to see if it has what they’re looking for.

TIME INC DIGITAL MEDIA KIT PROFESSIONAL

A media kit can keep them on your website longer, and make it easy for them to learn more about you.Ī media kit is a useful tool in your marketing arsenal, whether for personal or professional blogs. Typically, they’re crunched for time, and if they can’t find what they’re looking for they’ll move on. For them, searching for information on a company that doesn’t have a media kit is like trying to find a needle in a haystack. Individuals looking for online information on a business don’t want to hunt and peck for every little tidbit. Having one is advisable, because otherwise you run the risk of losing potential business opportunities. If you’re new to the idea of creating one for your organisation, looking at kits others have made can give you some ideas. businesses rely on blogging for marketing purposes, and those that do blog draw 55 percent more website hits. Now that businesses have entered the 21st century, a digital media kit is an effective way to publicize your company and what it has to offer without spending a fortune on postage, advertising or public relations fees. The media coverage category includes digital copies of stories on your business that have run in the newspaper, or at least links to those stories. Executive BiosĮxecutive bios let people know they’re dealing with real people, not just a faceless, impersonal company. What’s important here are not just phone numbers but also your Twitter stream, Facebook page and your YouTube Channel. The contact information you put in your kit makes it easy for people to get to you. Putting it in a question and answer format helps readers find the information they’re looking for quickly. FAQ SheetĪ carefully thought out FAQ sheet lets people know what differentiates you from the competition. Listing the rates you charge for guest posts and advertising rates will eliminate confusion down the line. The five most important things to have in your kit include:Ī professional company overview should clearly explain what you do, how you got to where you are now, and your future goals.

Having one makes it easier for people to find you, or your business, online. A well-designed kit explains what makes you different from thousands of other blog sites, and tells the public why they should click on yours. With all the competing blogs on the Internet, trying to draw traffic to your business or personal blog without a media kit is hit or miss. Blogs are becoming a serious business and are often the major online portal to your business and brand.